Katie JamesProduct & experience design

KATIE JAMES / PRODUCT DESIGN LEADER

I’m Katie. I lead teams and shape products that make complex decisions feel simple.

Explore selected work
HelloFreshFEATURED CASE STUDY

A personalization framework that scaled across brands and markets

See case study
WealthfrontFEATURED CASE STUDY

Turning an abstract rate into a concrete financial benefit

See case study
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HOW I GOT HERE

A career spent making complex things simpler.

There’s another side to me →

HELLOFRESH

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Global growth & commerce

Leading design across the customer growth journey for a portfolio of global food brands — from acquisition and signup through checkout, onboarding, reactivation and engagement. Building experiences that scale across markets while adapting to local brands, languages, offers, regulations and customer expectations.

Growth & conversionExperimentationMulti-brand systemsGlobal + local UXAI-native designDesign leadership
MY EXPERIENCE

How I lead today

I lead across levels without losing touch with the work. Today, I lead multidisciplinary UX teams across growth at HelloFresh, spanning acquisition, conversion, onboarding, reactivation and engagement across multiple brands and markets.

I stay hands-on where I can add the most value — shaping product direction, getting into the flows, prototyping, critiquing work and sweating the details alongside my teams.

My foundation in content still shapes how I design. It taught me to question complexity, understand what people need to know and make every element earn its place. I started with words, but the instinct was always product.

IN THEIR WORDS

“Katie’s mind is incredibly sharp, strategic and agile. So too is her communication style, making her an effective collaboration partner for everyone she works with.”
“She gracefully acknowledges when she doesn’t have an answer or when her opinion may not be right. She genuinely cares for her teammates and wears her empathy on her sleeve.”
“Katie was a beloved people manager and invested heavily in mentoring her team and the wider Design organization.”