Wealthfront

SELECTED WORK / 02 · DEPOSIT EXPERIENCE

A percentage.
A possibility.
That’s the difference.

An APY tells you the rate. A dollar amount helps you picture what it means for you.

I wanted to turn a static rate into a more engaging story—one that responds to a customer’s deposit and gives them a reason to keep going.

Recreated from original designs. Illustrative historical 2% APY; not a current offer.

9:41

How much do you want to deposit?

WITH
2.00% APY
The more you save, the more your money grows! 🎉
Start earning interest with your first deposit!
Disclosures

Portfolio demonstration using the historical 2% APY shown in the original design. Illustrative annual earnings equal the entered deposit × 2%, assuming that rate and balance remain unchanged. This prototype does not open or fund an account.

AFTER · PERSONALIZED EARNINGS