MY WORK / SELECTED PROJECTS
Things worth
zooming in on.
The product decisions—and the details—that made a difference.
ACQUISITION & PERSONALIZATION
A better first box starts before checkout.
Rethinking signup to understand the household, build anticipation, and set expectations that carry into the kitchen.
See case study
DEPOSIT EXPERIENCE
A percentage.
A possibility.
That’s the difference.
An APY tells you the rate. A dollar amount helps you picture what it means for you.
See case studyHow much do you want to deposit?
Disclosures
Portfolio demonstration using the historical 2% APY shown in the original design. Illustrative annual earnings equal the entered deposit × 2%, assuming that rate and balance remain unchanged. This prototype does not open or fund an account.
AFTER · PERSONALIZED EARNINGS
01 / Move money automatically
New feature launch
A plan for your money.
Room for your life.
Helped launch Wealthfront's Automated Savings and Cash Categories — products that turned saving from a recurring task into a system customers could set once and let run.
Built to keep saving simple.
Clients at launch
Funded clients · Jan. 2026
Platform-wide client counts, not adoption of these features. Launch count is approximate. January 31, 2026 source.
New feature launch
Invest the way you want.
Launched Portfolio Customization in 2021, opening Wealthfront's automated investing model to greater customer control while preserving automation and tax optimization.
Average tax-loss harvesting yield in 2021 for customized portfolios opened that year
Estimated 1.09–2.17% after-tax benefit to portfolio value. Wealthfront’s 2021 analysis. Yield measures harvested losses, not investment returns; the benefit depends on individual tax circumstances.
RISK QUIZ & PERSONALIZED RESULTS
Find your investing comfort zone.
Made investment risk feel personal with a quiz that helped people understand their comfort with the market’s ups and downs—and what that could mean for how they invest.
The hypothesis: give people useful, personalized insight before asking them to sign up, and more would take the next step.
A useful answer. A reason to go further.
Organic views per month
Of quiz visitors entered signup
About 458 people a month took the next step from their quiz results into signup.
Historical snapshot · Figures reflect the reporting period available, not current performance.
A moment of friction.
A reason to trust.
Card verification gave people with blocked credit or debit cards a way to verify their payment method and resolve the issue themselves, without contacting customer support.
This MVP launched in the Uber app to balance safety with ease of use. Clear verification steps helped protect against fraud while giving customers a path back to using Uber, including services like Uber for Business.
01 / Uber Eats